Here is a list of popular terms and definitions that you should know!
Above the fold- a website article positioned in the upper half of a web page and so visible without scrolling down the page.
Adsense– (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.
Advert- An advertisement.
Adwords- (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. Affiliate Marketing– is a type of performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Affiliate Products– A way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission . There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business’s affiliate.
Anchor Text- is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text.
Article Database- Online stores that sell content on various topics. The available content is sold and resold again and again. Search engines punish sites that use duplicate content. STAY AWAY!
Backlink- is a hyperlink that links from a Web page, back to your own Web page or Web site.
Below The Fold- a website article positioned in the lower half of a web page and not visible without scrolling down the page.
Black-hat SEO- refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
Blog (aka weblog)– Is an article posted on the internet.
Noun. a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
Verb- add new material to or regularly update a blog.
Blogging- write about (an event, situation, topic, etc.) in a blog.
Blogger- a person who publishes content on the web using a blog Blogosphere- the community of blogs and everything else related to them.
B2B (Business to business)- also known as e-biz, is the exchange of products, services or information (aka e-commerce) between businesses, rather than between businesses and consumers.
B2C (Business to Customers)- Business that sells products or provides services to end-user consumers. Bounce rate- In web analytics, the percentage of visitors who leave after viewing a single page.
Call-to-action (CTA)- the part of a marketing message that attempts to persuade a person to perform a desired action.
Captcha- abbrev. “Completely Automated Public Turing test to tell Computers and Humans Apart”; a challenge-response testing system; typically an image that contains a series of ambiguated characters that the reader must re-type in a given field.
Cascading Style Sheets (CSS) – a data format used to separate style from structure on Web pages.
Click-Through – the process of clicking through an online advertisement to the advertiser’s destination.
Click-Through Rate (CTR) – The average number of click-throughs per hundred ad impressions, expressed as a percentage.
Cloaking- The practice of displaying different types of content on the same webpage!
Comment Spam – irrelevant comments posted to a blog for the sole purpose of dropping a link to the spammer’s website.
Content- is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.
Content Marketing- is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Contextual Advertising – a method of serving advertisements based on the content (i.e., overall context or theme) of a web page.
Conversion Rate – the percentage of visitors who take a desired action.
Cost Per Action (CPA) – online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
Cost Per Click (CPC) – the cost or cost-equivalent paid per click-through.
Cost Per Lead (CPL) – online advertising payment model in which payment is based on the number of qualifying leads generated.
Customer Acquisition Cost – the cost associated with acquiring a new customer.
Domain Name – location of an entity on the Internet.
Domain age- refers to the length of time that a website has been registered and active.
Doorway Page – a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
Ecommerce- commercial transactions conducted electronically on the Internet. Email Marketing– the promotion of products or services via email.
Emarketing- is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
Facebook– a social networking site located at facebook.com.
Forum– an online community where visitors may read and post topics of common interest.
Freemium– a technique where a business offers a free basic product, giving the customer an option to use an advanced version for a premium cost.
Frequency Cap– restriction on the amount of times a specific visitor is shown a particular advertisement.
Guest Blogging– writing a blog post to be published on another blog as a temporary featured author.
Header Tags- are part of the HTML coding for a Web page to show emphasis within your content. Often used for titles and sub-titles within the body of your post or page.
Heatmap– a graphical representation of data where varying degrees of a single metric are shown using colors.
HTML coding- Short for HyperText Markup Language, the authoring language used to create documents/content on the World Wide Web.
Inbound Link– a link from a site outside of your site.
Inbound Marketing– a marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.
Infographics- are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.
Internal Link Structure- is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain.
Internet Traffic- The amount of visitors and visits a Web site receives
Keyword– a word used in a performing a search.
Keyword Density– keywords as a percentage of indexable text words. (keep keyword denisty between 1%-3%)
Keyword list- A list of keywords gathered in the early stages to preform SEO.
Keyword Marketing– putting your message in front of people who are searching using particular keywords and keyphrases.
Keyword Phrases- is two or more words typed as a search query.
Keyword Research– the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
Keyword Stuffing– the excessive, unnatural use of keywords on a web page for search engine optimization purposes.
Keywords Tag– META tag used to help define the primary keywords of a Web page.
Landing Page– the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.
Lead Magnet– basically something that you’re using as an ethical bribe on your lead generation page to incentivize potential buyers to want to give you their name, email, phone number, address or whatever info it is that you’re asking for.
Links- is a selectable connection from one word, picture, or information object to another.
Link Building– the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.
Link bait– a piece of content created with the primary purpose of attracting inbound links.
Link rot– when Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.
Link text– the text contained in (and sometimes near) a hyperlink.
Long-Tail Keyword Phrase- are those three and four keyword phrases which are very, very specific.
Menu- A site organizational tool allowing for quick navigation to main sections of the site from the page. Usually placed in a prominent, consistent, and visible locations
Meta Tags- The page title, the meta description, and the meta keywords are often bunched into one group called meta tags. the meta keywords tag is no longer deemed useful by search engines.
Meta Description- is a snippet in a web page header that summarizes the content that is on the web page. This can be found under the title in the search engines.
Multi-Level Marketing (MLM)- is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit.
Network marketing- is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Also considered (MLM).
Opt-In Email– email that is explicitly requested by the recipient.
Organic Search– the unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query.
Outbound Link– A link to a site outside of your site.
Pay-Per-Click (PPC)– online advertising payment model in which payment is based solely on qualifying click-throughs.
Podcast– a series of audio or video files that are syndicated over the Internet and stored on client computing devices for later playback.
Premium WordPress Theme– a theme coded for the WordPress content management system that costs money.
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Redirect Pages- pages used to let search engines and searchers know a page has moved. A 301 redirect is used for permanent page moves and a 302 redirect is used for temporary page moves.
Reciprocal Links– links between two sites, often based on an agreement by the site owners to exchange links.
Relevance of site- A search engine’s perception of a website’s relevance related to a certain keyword. the relevance is obtained by both content and external links.
Return On Investment (ROI)– the ratio of profits (or losses) to the amount invested.
RSS- which is defined as an abbreviation for Rich Site Summary, is a summary of different websites compiled into one feed or channel that eliminates the need to visit each individual website to read updated material.
Scraping- Copying or stealing another’s site content.
Search Engine– a program that indexes documents, then attempts to match documents relevant to the users search requests.
Search Engine Optimization (SEO)– the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
Search Engine Spam– excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
S.E.R.P (Search Engine Results Pages)- is the listing of results returned by a search engine in response to a keyword query.
Short-Tail Keywords- A keyword or keyword phrase typically two words or less.
Sitemap- is a list of pages of a web site accessible to crawlers or users.
Social Media- websites and applications that enable users to create and share content or to participate in social networking.
Social media marketing (SMM)– is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social Networking– the process of creating, building, and nurturing virtual communities and relationships between people online.
Spam– inappropriate commercial message of extremely low value.
Splash page– a branding page before the home page of a Web site.
Squeeze page– created to solicit opt-in email addresses from prospective subscribers.
Title Tag– HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
Traffic- Visitors to a site.
Unique Visitors– individuals who have visited a Web site (or network) at least once in a during a fixed time frame.
U.R.L (Uniformed Resource Locator)– location of a resource on the Internet.
Upselling– is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.
White-hat SEO- The opposite of black-hat SEO. Good SEO practices, which are acceptable to the search engines and promote natural, organic ranking results over time.
I will be adding more terms and definitions as I think of them or come across them. If you know of any terms and definitions that I might have missed, please let me know and I will add them to the list.