This week we have been talking about why influencer marketing works. This might be a new concept to some, and while the concept behind influencer marketing is crazy, it really does work!
Influencer marketing is a crazy notion! The idea of literally helping out competitors in your niche by marketing out their content is something that one would say is insane! Yet it works!
When it comes to emarketing in 2016 you have to reach out to these influencers! The reason being is that these influencers are going to not only validate your authority, but they are also going to give you access to their audience as well.
I know, I didn’t believe this at first either and every bone in your body wants to say, “Don’t help these people who already have the traffic to their websites and are making the big bucks online!”
But you have to understand that each one of these influencers had to do the same thing that you are telling yourself not to do! That is, reach out and make a splash in their niche by receiving validation from another influencer!
Why Influencer Marketing Works | Words of Wisdom
Influencer marketing is about networking with people in your industry. I want to thank Adrienne over at Adriennesmith.net for her comment the other day on my post and pointing out a vital fact about why influencer marketing works!
I do know that when you’re brand new that people view this as competition but I don’t see it that way at all. This is a people business so it’s people connecting with people. So let’s say that you and I do the exact same thing. I don’t mind supporting you IF we’ve built that relationship because we’re totally different people. Those that don’t connect with me on that personal level will probably connect with you so I would want them to work with someone that I know, like and trust as well. That’s why we refer our friends. -Adrienne
Very true words and a great way to look at influencer marketing. Let’s listen to today’s podcast shall we…
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Thanks for listening to why influencer marketing works!