This blog post is about a topic that I think we tend to overlook from time to time. That is Latent Semantic Indexing (L.S.I). Latent Semantic Indexing really is the new keywords of today.This is how we let Google and other search engine spiders know what our topic is about.
L.S.I is how we also how we build authority with our piece of content. Before we get to far into the meaning of L.S.I, we need to take a quick look into the past…. L.S.I really came about as a need when Google unleashed its algorithm Panda on the internet.
People before Panda would simply overuse keywords to get their posts and pages ranked higher in the search engines. The official name for this is “Keyword Stuffing” and it is just as it sounds.
So you would take a keyword like “Dog”, say for instance, and use it over and over again in the article or content that you posted online. Then the search engine “spiders” would crawl your post and give it UNFAIR authority based on the keywords that were associated in the article.
This resulted in higher search engine rankings for content that was garbage. So in Feb. 2011 Google decided to put a stop to this. They came out with the algorithm Panda, which nailed content garbage ranked unfairly do to underhanded tactics (like keyword stuffing) and punished them severely!
The punishment, lower rankings in the S.E.R.P (search engine results pages). People still view Panda as a big bad algorithm to watch out for. This is not true.
Panda did the one thing that we should have been doing all along. It forced us to create quality content! So now these days people use a little thing called Latent Semantic Indexing to acquire more authority from Google.
So how does L.S.I work. Well, I am going to tell you right now…
Latent Semantic Indexing | How Does It Work?
So how do you use this fancy word. Well, the word is a lot fancier than I believe it deserves. They really should have just called it “using synonyms”. Doesn’t sound nearly as intimidating does it?
That is because it is not. When you are knowledgeable about the subject that you are blogging about, you will find that this will come very easy to you.
Say I take my keyword “DOG” and want to give it some “keyword juice”. Well, instead of using “DOG” over and over again, we want to use words that pertain to the keyword itself.
Here are some examples of L.S.I for “Dog”:
- canine (k9)
- dog food
- German Shepard
- The list can go on forever……
That is L.S.I people. We are just using words that pertain to our subject matter at hand. That is it. Pretty simple huh…lol.
How Google Uses Latent Semantic Indexing
Ok, so you now know what L.S.I is, but you are probably wondering how Google uses it to verify that you are an authority on the subject you are blogging about. Well, it is pretty simple.
See, when we become knowledgeable about your subject we tend to use these words throughout our content naturally. Say if I’m doing a post about “DOGS” (always a fun example. We actually recently got a little puppy and so the word dog is on my mind).
Now when I sit down at my computer and I know that I’m going to be doing a post for dog food I will have to use words that really pertain to dog food.
Example post: ” If you are looking for the best dog food out there for your puppy you have a few options. Pedigree puppy is a great brand for bigger canines, like Labrador, German Shepherds, and Bulldogs.It is an easier food for a dog’s digestive system. For smaller dogs you want to use Puppy Chow natural blend.” This is only an example, not actual information on dogs.
So in that little mock blog post spiel I used dog food once. Then I used words that related to dog food.
- Pedigree puppy
- Bigger canines
- Labrador (and the other dog types)
- Digestive system
- natural blend
- Puppy Chow
All of these words are keywords that Google will pick up on and determine what kind of authority I have on the subject matter of dog food. These are the new keywords of today.
Benefits from using Latent Semantic Indexing
Some of the benefits from using Latent Semantic Indexing is that it makes your blog posts sound a whole lot better. If I just stuffed in “Dog” over and over again not only would my article sound redundant, but people would not want to read my blog posts.
By using L.S.I we can really become more creative with our writing and make it a much more enjoyable to read for the user without having to worry about where to fit keywords in your article.
Now do you still need to use keywords in your article.YES, and the ratio there is 1-3% of your article should have your keywords in there. But is it as big of a necessity as it was five years ago.
Today we want to create content for the user, not search engines. It is funny, we worry so much about how search engines are going to rank our piece of content that we forget who we are writing our content for.
I will confess, I did it in the beginning too. But I am here to tell you that if you write for the user the search engines (especially Google) will pat you on the back and give you the higher ranking that you are looking for.
Any SEO specialist or professional blogger will tell you the same thing. WRITE FOR THE USER, NOT FOR SEARCH ENGINES!!!
Enjoy Your Creative Freedom!
This is one of the biggest gifts that the Panda algorithm has given us. Creative freedom through Latent Semantic Indexing.
If you want to learn more about L.S.I and get some helpful tools to help you with L.S.I you can click here.
We can now not be hindered by keyword stuffing every paragraph for search engines to recognize our piece of content. Our hard work creating content now pays off, and it is done through Latent Semantic Indexing.
Thank you Google.