Influencer marketing is a crazy notion! The idea of literally helping out competitors in your niche by marketing out their content is something that one would say is insane! Yet it works!
When it comes to emarketing in 2016 you have to reach out to these influencers! The reason being is that these influencers are going to not only validate your authority, but they are also going to give you access to their audience as well.
I know, I didn’t believe this at first either and every bone in your body wants to say, “Don’t help these people who already have the traffic to their websites and are making the big bucks online!”
But you have to understand that each one of these influencers had to do the same thing that you are telling yourself not to do! That is, reach out and make a splash in their niche by receiving validation from another influencer!
Me, I grew up in the 90’s. I am used to the Mom and Pop stores being crushed by the big chain store that would move in right across the street.
That is how we see these influencers at first, as the Mcdonald’s that moved in right across the street from Mom and Pop’s burger joint.
Well here, we are going to find out why influencer marketing works so well online, and why if you are going to succeed online you need to make sure that it becomes part of your marketing routine.Subscribe Today
Here are some things we are going to cover about influencer marketing:
- Why Influencer Marketing Works
- How To Influence the Influencer
- How To Find Influencers
Influencer Marketing | Why Does It Work?
So, why does this crazy notion that influencer marketing works? It is because when you are first starting to create a home business blog you are a new brand that has no authority with your target audience.
What influencer marketing can do is help you build that authority and trust with your target audience to earn income online.
If I come out with a new shoe called T-Kicks (yes the T stands for Todd’s, I am that big of a nerd..lol) and I try to sell them in the same store as Nike, Reebok, Fila, and Skechers, I am going to go out of business pretty fast!
But, if I take that same cool shoe to a famous athlete who has major influence and have him endorse my shoe publicly (hopefully by showing off his cool moves in them), now I have a fighting chance on those store shelves.
Now, I have built some authority and trust with my target audience and with the other shoe retailers audience as well!
That is the reason why influencer marketing is so important. It validates that you are a voice of authority in your niche (or more correctly said, the influencer validates that you are an authority in your niche).
The simple truth is we need this validation to cut through the noise that is the internet. Without it, we are dead in the water!
That is why it is so important to identify your niche! If you don’t know what niche you are in, you can’t figure out your target audience, which in turn will keep you from identifying influencers in your niche!
Like Mufasa said in the Lion King, “It is the circle of life.” and connecting with influencers in your niche is how the circle of life for bloggers works!
Influencer Marketing | How To Influence The Influencer
Another reason that you want to get into influencer marketing is because they have your target audience! These influencers already have the people that you are trying to sell your products and service to following them!
You see, marketing online is very different than the real world. In the real world, you are not going to stand in front of your burger joint telling people how great Mcdonald’s is…
But online, you are going to say how great these influencers’ pieces of work are because that starts to draw attention to YOU and your business online.
It is how we start to tap into their audience and how we also start to get the influencer’s attention themselves! There are actually several ways that we go about doing this:
- Comment And Share Their Content On Social Media!
This is important because a lot of their audience is following them on social media platforms. Let’s start with the commenting part first!
Commenting on influencer’s content is how you will draw the attention of their audience. When you are commenting on social media leave detailed options about that piece of content.
This will establish that you know what you are talking about with their audience. Even more important than commenting on their content on social media is commenting on their content on their actual website!
This not only helps to build your authority with their audience, but it also helps to drive traffic back to your website as well!
The more in depth your comment is the more clout you are going to have with their audience and with the influencer themselves!
Sharing influencer’s content will draw the influencer’s attention to you! Every time you share their content you are not only helping them widen their audience reach but also helping their SEO as well.
Influencer’s love this and will usually come back and return the favor by commenting on your content and even sharing your content on their social media platforms, giving you, even more, authority and validation within your niche!
Plus, you are getting your blog and/or business recognized by their audiences as well! You are now furthering your reach and hitting your target audience!
- Doing Guest Posting On Influencer’s Blogs!
This is a huge way to build your authority within your niche. If you are doing a guest post for a major influencer then their audience will automatically see that you are an authority figure as well!
The reason for this is because the influencer will not put content on their website if they consider the information to be inaccurate.
I mean, would you put information on your website that was false? No, you wouldn’t, because it would hurt your relationship with your audience.
The other benefit to guest posting on influencer’s blogs is that the traffic that you will be getting from their blog is high-quality traffic that is comprised of your target audience who already sees you as an authority figure in your niche.
This makes you trustworthy in your target audience’s eyes and they will be more willing to make a purchase from you!
- Write Reviews Of Influencer’s Blogs, Products, or Services
Reviews are huge when it comes to getting the attention of an influencer. Nothing speaks louder to their audience then other people’s validation of their work!
Write a review of their products or services. If they have ebooks that you have read, write a review about their ebooks and link it back to their website where they are selling their books.
Same with their products and services. This is one of the best and quickest ways to get connected with their audiences because they will be very likely to share that review on their social media platforms.
These are just a few of the ways that you can really start to connect with influencers in your niche!
Influencer Marketing | How To Find Influencers
Now that we know the importance of influencer marketing, we need to figure out how to find these influencers. Here we have a few options to choose from to find influencers in our niche!
- Google Search Bar!
Yes, that search bar that Google has can be a great resource for finding influencers in your niche. Don’t limit yourself to vague searches though when trying to find influencers in your niche.
Get pacific and search for little things that you are sure are a part of your niche! This will help to narrow your target for finding influencers.
- Social Media
Social media is a great place to find people in your niche. Go and find the communities, groups, pages, that are in your niche and follow them.
I would also ask people who they are following and why. This is a great way to not only find influencers but also to research the reason why they have the following that they do.
This will allow you to not only hone in on your target audience, but also will allow you to find ways that you can differentiate yourself from your competitors and create a unique platform for your niche!
- Listen To Who Influencers Talk About
After you find one influencer in your niche, start to follow their blog. Influencers like to mention other influencers. Like I said, these influencers did not get to where they are at without other influencers in their industry validating them.
So the “circle of life” continues with influencers mentioning other influencers in their blogs. Pay attention to who they mention and follow them as well. Repeat for that influencer!
- Webinars and Blab
Webinars and Blabs are a great place to find influencers in your niche. If you get a chance to participate in a webinar or just pop on over to an influencer’s Blab session, you will see that a lot of times they are talking with other influencers within your niche.
Buzzsumo is an excellent tool for getting into influencer marketing. They do offer a free 14-day trial so you can research out influencers in your niche.
These are some great ways that you can find influencers in your niche!
Influencer Marketing Is A Must
Influencer marketing is a must now in days. There is just too much noise on the internet and earning the trust of people is hard to do without validation from these influencers.
Through influencer marketing, we can build our authority a lot quicker, get high-quality traffic to our website that is easily converted into leads and customers, and builds the trust that we need to succeed online!