We have seen some big changes from search engines in the past few years. Especially from Google search algorithms. For us to really survive online in today’s day and age we have to understand what Google really wants from us when creating our piece of copy.
Google is responsible for 62% of searches online today. If we really want our business to grow, we need to really understand Google and the algorithms that are behind Google searches.
If you are an online business or running a blog, then you need to pay close attention to this article. Google’s search algorithms are these little “spiders” that crawl on your website.
They crawl over your post and pages, they check out what links you have coming to and from your piece of content. They check to see the relevance of your content to the keyword phrase that you chose.
They check to see what kind of authority your piece of content has and how knowledgeable you are on your subject. These “spiders” follow algorithms that are designed by Google to bring better answers to the questions and queries that people have. There are three algorithms to take note of:
These three algorithms changed the way the people searched for answers online. It also changed the way the people posted content online and really forced us to be doing what we should have been doing to begin with….. CREATING QUALITY CONTENT!
In this article, I will be going over these three algorithms and what their functions are.
Google Search Algorithms | Understanding Panda
Panda was the first big algorithm that changed the way SOME people posted content. I say some because not everyone was out there using what is now considered “Black-hat SEO” tactics to get ranked higher in search engines.
Panda come on the search engine scene around February 2011. It was devastating to a lot of websites that were not producing quality content. What the algorithm Panda did was go after poor and duplicate content online.
People use to sit there and literally copy and paste other people’s quality content and claim it as there own. Some would even link back to that copied piece of content to get the “link juice” to their duplicate content.
Another problem that people had with their content was keyword stuffing. People would use the same keywords over and over again in their piece of copy.
Didn’t matter if it made since or not, the usage of keywords would get them ranked higher in search engines. Google search algorithm caught on to these problems and their solution was creating an algorithm that would stop this.
So along came Panda. When Panda came out it devastated people who were using these underhanded tactics to drive traffic to there website from search engines. The result….Google would shut down these websites or severely punish them with a lowered ranking in the S.E.R.P (search engine results pages).
I hear people say that you can come back from Panda and all that. The truth is, YOU CAN’T COME BACK FROM PANDA!!! Don’t try to come back either. When you are pegged by Panda, you have to start over!
Now in days we use a little thing called Latent Semantic Indexing (L.S.I) to let google know what we are talking about in our piece of copy, instead of overusing keywords. L.S.I is using synonyms to your keyword or keyword phrases.
So if your keyword was Ocean, you would use words like; beach, sand, water, shells, sun, surf, coast, boat… and so on. Using L.S.I really is the new keywords for your content. Google will see these words and that they all pertain to your subject matter and rank your content based on this.
Now this is not the only part that Google ranks content on, but it is one of the biggest if not the biggest. Why? Because this shows Google that you know your subject and that you are an authority on the subject.
Google Search Algorithms | Understanding Penguin
So after Panda came about came the next big algorithm Penguin. Penguin came around about a year later in April of 2012. This algorithm covered an aspect of content that Panda only lightly touched on.
That was link spamming. Penguin put an end to link spamming and bad link structure that was involved with pieces of content. This is because people would buy these links that did not have anything to do with there piece of content and put them in their copy for better “link juice” to get that piece of content ranked better.
Google search algorithm saw this and and put an end to all the bad links and link farms. There are still people out there today who will try to sell links to people. My advice, NEVER EVER PURCHASE LINKS!!!
It is not a matter of if you will get caught by Google, but when! It could be six months down the road. It could be a year in a half down the road. BUT YOU WILL GET CAUGHT, and just like with Panda there is no coming back once you are caught.
Google takes these matters very seriously now in days as should you. But this is all Penguin did. It focused on link spamming and did away with them.
Google Search Algorithms | Understanding Hummingbird
Hummingbird came to the search engine scene around August 2013. Hummingbird algorithm pretty much took Google’s search algorithms and gave them a complete overhaul.
Yes, this included both Panda and Penguin. I see Panda and Penguin as black and white stories (get it…lol). They were there to do one thing and one thing only. To make sure that poor content was not ranked high in their search engines. There is no gray area with these two algorithms.
It was pretty cut and dry on what their function was. Then came Hummingbird. When you think of a Hummingbird, what comes to mind. That’s right, they are colorful and fast.
This is the reason (I believe) for the name Hummingbird. What Hummingbird did was improve all algorithms for search queries. You have to think of it like this. Say you have a old Chevy truck.
The truck is nice and it runs well for being from the 60’s or so. Now you take that truck and drop in a whole new engine in it. You give it a paint job and put nice rims on it and make it look and run spectacular.
Now that truck not only looks great, but it runs a whole lot faster and smoother. That is what Hummingbird did for the Google’s search engines. It took it and made it run smoother and better.
This is where you sit at the search bar and use the mic to ask a question instead of typing in a few keywords.
When you ask a question in the mic you are usually asking the question in a full sentence.
The algorithm Hummingbird made it to where every word in the sentence that you asked was considered for a more refined search. Let me explain.
Say I do a search for about tablets. My search could be “Where can I go to purchase tablets?” Well, before Hummingbird, not every word was considered in the search query.
So it would produce more results of where to go online to purchase a tablet because its main focus was “purchase tablets”. Now using that same search query “Where can I go to purchase tablets?” Google will not only search for online stores, but also local stores in your area as well.
This is because it took into consideration the word “Where” as well as purchase tablets. Hummingbird makes it easier for us to talk to our search bar and get more relevant results to our questions.
This is the premise behind Conversational Searches. It focused in on the one thing that everyone creating content should be focused in on. That is Searcher Intent.
What is the intent or true desire of the query the person sitting at the search engine is asking. Google really tries to get to the heart of your question. This is why Google is the number one search engine out there.
Benefits to Understanding Algorithms
So what are some of the benefits to understanding Google’s algorithms?
- You can keep your website off the chopping block. By understanding and learning from the past we can secure our website for the future
- You can design your post to look more attractive to Google’s Algorithms. By understanding what Google is looking for you can write your blog post and create content accordingly.
- Get ranked higher in the search engine. Google loves to award people who produce quality content with a pat on the back. That pat on the back is a higher ranking in the search engines.
- Gives better answers to users. This is important now in days. We don’t write our content for the search engines. We write our content for the user. This is the best gift that Google has given us. Because when we write for the user and not search engines, we will get that pat on the back from Google, and get the traffic that we worked so hard to get.