Emarketing goes by many names, internet marketing, online marketing, Social media marketing, Search engine marketing, Content marketing online, and so on….
But it all boils down to the same thing. Using electronics (more specifically the internet) to get your product or services recognized by people so you can make money!
Now we have come a long way in marketing throughout time. From the kid on the corner of the street screaming “EXTRA EXTRA, READ ALL ABOUT IT!” to commercials on T.V and radio, to advertisements in apps and emails.Subscribe Today
With so many ads and false promises being shoved in our face it is no wonder why 68% percent of America is in debt! It is also no wonder why advertisements aren’t holding the same sway that they once had!
Think about it! Now we want things to be ad free! That is why people turn to Netflix for their T.V services, or why they pay the extra dollar or two for apps to remove their ads.
We just don’t care anymore! We really don’t! The ads that once use to inspire us to make a purchase we now try to avoid. They have become “White Noise” to us.
We see these ads posted on Social media, search engines, apps, and we just overlook them a lot of the time, right! Think of how many ads you have actually clicked on just this week? Probably one at most!
That is because we as a society are evolving and the eye catching ads that once worked are now being overlook because there is so many of them!
That is why blogging really has becoming the new wave of emarketing! Businesses big and small are catching on to the fact that an ad alone is harder to promote then a piece of quality content that can inspire, empathize, and that a person can utilize.
But it takes more then just content to become a true emarketer! It takes real engagement and networking with people to truly get your products and services sold.
In Short You Need To Do These 6 Things To Really Become Successful With Emarketing
- Convey Your Story
- Engage And Truly Connect With People
- Produce Content That People Can Actually Use
- Get Connected With Influences By Networking
- Help Shoulder The Burdens Of Others
- Freely Help People Without Expectation!
These factors are what marketing really is evolving into now in days. People want to feel like they have a connection with you before they make a purchase!
Why Conveying Your Story Matters In When It Comes To Emarketing
Now unless you have a great brand or the name “Trump” behind your products, you are probably finding it hard to make sales!
The reason these guys are making sales is because most of these brands people have grown up with and and trust them.
Well big companies and corporations have the money to build that level of trust with people through there brands. But what about the single person trying to get their business off the ground?
That is where your story comes into play. When it comes to emarketing you have to convey your story to people, and convey it well. People need to have that story to start to build a connection with you.
If you look at all the bloggers out there who are successful what do they all have in common? They shared their story (and continue to share their story) through out their blog post. Here is what a blogging is.
And no I am not talking about a diary type story, but your story that relates to the product and service that you are providing. This is where the real connection happens!
Because you throw yourself into the product or service and help people know just how it is going to benefit them because it has benefited you.
This Is Why These Titles Get The Highest Click Through Rates Out There:
- How to’s
- Why Your
- The Worst
- Truth About
- Top Ten
Because you are relating to the consumer on a personal level! These titles automatically relate to people because who hasn’t had the worst of something, or wants to know the truth about something, or read a review on a product before they buy it!
Your voice and your story are a major selling factor these days. Unlike conventional ads that run and people overlook, you now have reached someone on a personal level. This is how you establish trust between you and your consumer!
Why Emarketing Means Engaging With People!
This is a VERY important concept when it comes to your emarketing efforts for 2016. You have to engage with people on a personal level!
I am not talking about through just content but actually talking with people one on one! Where is the best place to engage? Social media of course!
By engaging with people on social media you are letting people get to know you and building that trust between you and your potential customer!
Yes we live in a very digital age, but while we live in a digital age people are still looking for a real connection before they make a purchase. So we have to provide that connection by getting ourselves out there and talking with folks.
Here Are Some Ways That You Can Start To Make A Connection With People:
- Read Other Peoples Content And Comment On It! This is a great way to start connecting with other people because it is not only the person who wrote the post that sees your comment, but everyone else who reads it!
- Go Where People Are And Voice Your Opinion! This is a great way to connect with people. Remember, everyone has an opinion and some will agree and some won’t! The ones that agree though, you have their attention!
- Have The Debates! This kinda falls into number two, but when people don’t agree with your option have the debate. Not in a mean or malice way, but a genuine debate about the subject matter.
Because it is not just the person that you are debating with that you may convience, but it is also their audience, your audience, and anyone else who may see these debates!
I think Forbes did a great job on some of the aspects of engaging with people on social media. Check out their article 7 ways to boost you social media engagement!
This can provide a great level of trust needed for your emarketing efforts!
How Content Can Be Vital To Your Emarketing Efforts!
This is something that I think everyone is starting to catch on to. A big part of emarketing is involved with the content that you produce!
The content that you produce has to be quality content to incite real engagement from people. This content needs to be informative, opinionated, and inspirational for your content to really start to connect with people.
You see, people don’t want a bunch of ads shoved in their face over and over again. We have become numb to ads in our day and age!
I literally believe that we as a collective whole have trained our brain and eyes to overlook ads! This is why content marketing is really the evolution of ads!
Because With An Ad You Only Get 3 Things:
- Peoples reviews of a product (different than a blog review of a product going into detail about the product)
- Product specs
- A shopping cart to purchase that product
The personal connection level with an ad is very small! The reason for that is advertisements are usually trying to cover too broad of a demographic, and provides little to no information.
Plus, ads are always trying to shine the best light possible on a product that could be mediocre or faulty! We have learned that we can’t trust ads, and trust is what is needed to sell products and services!
But, you produce a piece of great content showing the TRUTH about a product or service (the good and the bad) and people will trust YOU!
Show people how the product works. Show them what doesn’t work about the product as well. Give them the pros and cons and let them make the decision for themselves.
Cause guess what? Whether you sell that particular product to that person or not you have earn something even more valuable with that person. TRUST!
That trust will help you sell to that person in the future, and most likely that person will recommend YOU to their circles because of that TRUST!
This Is Why Honest Content Is The Most Valuable Weapon You Have For Emarketing!
Getting Connected With Influencers In Your Industry Or Niche Is Essential For Emarketing To Work
This is a hard one for people to do, and I am no exception! Reaching out to people who may be providing the same kind or products or services that you are!
We view these people as our competition. “I’m not trying to give this guy all my business, look at how much he is already making!” is the thought process that runs through a lot of peoples minds.
And while those influencers are making good money in your industry or niche and have a customer base already established, you have to realize that they did not start that way!
They all started just like you, wondering how they were going to make money with their product and services! They probably tried the same things you did and made the same mistakes.
And that is why they ended up reaching out to influencers in their industry or niche! Because they got sick of making the same mistakes over and over again!
Here is the reason why you want to reach out to influences in your niche. They have the experience and they have your customer audience and most are willing to help you because someone helped them get to where they are at today!
Learn from these influencers, and engage with them on a regular basis. Share ideas and be willing to be taught by these people. Don’t think of them as your competition, but as an avenue to your success!
3 Things Will Happen When You Engage With An Influencer:
- You will learn from them! They will share some of their secrets behind their success with you!
- You will draw the attention of their audience and customers!
- If you engage enough with an influencer, a lot of times they will promote you in someway or form (whether that be writing a guess blog on their website, promoting an ebook or great product or service that you have, or just letting their audience know that you exist!
You can ask just about anyone that is successful out here and they will say that it is because of “so and so” why people started really recognizing me and my products, services, or whatever!
If you need any help to find influencers in your particular niche you can go to buzzsumo.com and start finding these influencers that can help you with your emarketing efforts!
Become a true emarketing Jedi and reach out to these masters who have everything that you need and want right at their fingertips. You will be pleasantly surprised at the results!
Emarketing Is Truly About Shouldering The Burdens Of Others!
This is where you learn how emarketing has truly changed from the in your face ads to helping others fulfill their needs, wants, and desires!
Because us as consumers, we have a lot of needs, wants, and desires. We want our life’s to become easier and more joyful. That is why we buy products in the first place.
Think about it! You purchase a product because it improves your life in one way or another. Whether it is a hammer for working on the house or a movie to cuddle with your family and watch, we are always looking for ways to improve the quality of our life.
Most of use are looking for ways to make life easier. That is were YOU come in as an emarketer.
You Have To Evaluate The Product That You Are Selling And Ask Yourself:
- What burdens does this product help elevate?
- Where are the people who have these burdens?
- How can I deliver a message to convey that this product will help elevate these burdens?
- Will a person’s burdens actually be elevated when they get this product? (meaning that it is not going to cause them more problems and headaches then before, example: faulty products, difficult to use products ect..)
That last one is a big one! If your product causes more problems then it helps solve then you are going to lose that trust that you built with your audience!
Make sure that what you are selling really helps people cause it will be those people that are the biggest microphones for repeat business!
Emarketing Is About Giving What You Can Away For FREE
This is one of the greatest marketing tools that we have today. The FREEBIE offer to get people to come and take a look! I know that if I see a sign that says “Try a slice of our new pizza for free!” I am probably going to go and try that free slice of pizza.
This Is Important To The Guy Selling The Pizza For 5 Reasons:
- He gets feedback from customers on the pro and cons of product!
- He has passed along knowledge of how good his product is to me FIRST HAND!
- He has earned my trust in a matter of seconds!
- I will be more willing to hear what he has to say about his product!
- I will be more willing to purchase his product (if the pizza tasted great)!
The freebie offer is a staple of emarketing that is not really new, but still works for 2016, and may even work better now then in previous years. Why? Because we are literally the most informed generation of our time!
Everything and anything that we want to know is right at our fingertips! We can Google pretty much any topic, subject, product, service, and get an answer within seconds.
By offering a piece of your product for free you have empowered the consumer to make up their own mind about your product or service rather than based it off someone else’s opinion which could be bias (for whatever reason).
Successful Emarketing Starts With You And Not The Product!
This is what it boils down to. The product can’t walk up someone and say hello to that person. The product is not going to tell people “Hey I can help ease your burdens!”
The product does not sell itself, it is you who sells the product. The way that you do this is by building trust with people and creating a level of comfort so they want to purchase from you.
Emarketing is not easy in today’s day in age. But if you remember to think of the customer and their wants, needs, and desires, you will become a pro emarketer!