The best SEO practices have changed drastically over the past five years. Keeping up with some of the biggest changes in SEO could really save your website from total destruction.
In this article we will be going over some of the basic SEO (search engine optimization) practices used today by professional bloggers.Subscribe Today
The first thing we need to understand is who is in charge when it comes to search engines. Right now the most dominating search engine out there is, you guessed it, Google.
- Google accounts for about 62% of all searches online.
That is a pretty big piece of the pie. The fact is Google is number one for all searches online. So now that we know who’s butt to kiss when it comes to SEO, we need to learn the fundamentals.
Learning the basic fundamentals is what will get you a higher ranking in the search engines, and ultimately make you an authority on the subject of you website’s content.
So let us go over some of the basic fundamentals of search engine optimization.
Best SEO Practices | Learning from the past!
Do you know why they teach history in school? It is so we as a country and civilization don’t repeat the mistakes of the past! Same goes for search engine optimization.
Learning what changes have taken place over the past few years is crucial for your post and pages to get ranked higher in the search engines.
The first big changes was the introduction of Panda and Penguin. Click the link to find out more. Pretty much these algorithms came out and took care of bad content and link structures that were plaguing our search engines.
What these algorithms also did was killed all the black-hat SEO tricks that people were using to get ranked higher in the search engines. If you get nailed by one of these algorithms there is no coming back.
What these algorithms really did was make us do what we should have been doing all along. Creating quality content!
Quality content is what will get you ranked higher in the search engines these days. There are no shortcuts. It is quality, or nothing!
SEO is Dead! Welcome To SEM
Yes, conventional SEO died with Panda and Penguin. Links don’t count as much as they use to, keywords don’t hold the same weight with search engines, and even exact match domains don’t have the clout that they use to.
So what is SEM. Well SEM is search engine marketing. And no it doesn’t mean go out there and purchase a bunch of ads.
Search engine marketing means we need to create engaging content for the user.
There are many ways to create engaging content for users today. It does not all have to be written text.
- Incorporate images into your content
- Adding videos to your content is a great way to engage
- Do a Podcast
- Infographics can really be visually stimulating and educational
These are just some of the ways that your content can become more engaging and user friendly. I really like videos as you have seen on my post.
Not only does it increase time on site, but people are more likely to learn more from a video then written text.
- In fact: 65% of the population is visual learners.
By incorporating video into your blog post you are really giving people an easier way to learn! The next thing that you want to do is actually go out and engage with that piece of content.
Go out to social media and post your content. Go to Twitter and forums and start discussing your piece of content with people. Post your content on Facebook and Google+.
Even your own and other blogs comment box at the bottom of your blog post and others is another way to engage. This is called content marketing, and it is how to get your blog posts work for you.
Some basic SEO practices still used today
There are still some basic SEO practices that we use today to get ranked. Google does still take some things into consideration when it is crawling your webpage with bot spiders. Some of the things Google looks at is:
- Clean URl’s: Is your content’s title in the url. Does it use hyphens to separate the words in the title.
- Keywords: Yes keywords hold less weight then before Panda algorithm, but they are still in consideration. Now in days we like to use long tail keywords (keyword phrases that have 3 to 5 words in them). This helps with conversational searches! Keep your keyword density between 1-3%
- Multimedia: Does your post have video and images. Especially images! Yes Google does take that into consideration!
- Is your content scannable: This is very important, especially for mobile. If you have really big paragraphs and no heading or bulletin points or number list, Google will consider your content harder to read a ding you for it. Make your post easy to scan through! Your readers will enjoy it as well.
- How you format your post: When formatting your blog post keep everything to the left, text, images, video. The two main reasons for this is cause Google crawls your website like you read a book, from left to right. By keeping things to the left (keywords, headings) you are insuring Google will hit those words first. Plus for mobile users.
- Make sure your keyword is in your title (h1) tag: This is important for SEO. Also keep your keywords as far to the left of your title as you can.
- Use Latent Semantic Indexing to gain more authority with Google.
These are some useful tips when it comes to creating content for your website of blog.
Write for the User. Not for search engines.
This is a very important part of SEO. Google as well as other search engines want to give the best answers to people’s questions.
If you are focused on writing for the user you will get the traffic that you want and Google will pat you on the back with a higher search engine ranking.
This is some of the best SEO practices that you can start using today to build traffic to your site. Use these fundamentals and build yourself a better blog today!