Here are 5 important SEO tips that every blogger should consider incorporating into their post. Google wants to give users the best experience on search engines.
When it comes to learning how to preform SEO (search engine optimization) for our blogs we need to understand what Google is looking at when it comes to our blogs.
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So how does Google determine that your content is pleasing their clients.. (aka Internet Users). Well first it considers some of the factors listed below:
- Does you content have images
- is your content scannable
- is your content mobile friendly
- Does your webpages load in a timely fashion
- Does your content contain media (video, podcast)
- content with proper keyword densitiy
- The usage of L.S.I (Latent Semantic Indexing)
- Keywords in your (H1) and (H2) title tags
- How long your blog post is
- Is fresh content being added often
- Average time on site per visitor
These are just some of the factors that Google uses to determine if your website is user friendly. Bottom line, we need to be writing for the user.
I do go over all these search engine optimization techniques in my FREE VIDEO TRAINING LIBRARY!
But for now we are going to go over these 5 SEO tips that you can use to help optimize your blog and webpages.
- Images (alt tags)
- Keyword placement in titles
- Mobile Optimization
- Latent Semantic Indexing
- How to increase time on site
These SEO tips are vital for you to gain more domain authority with Google and get ranked higher in the search engines.
SEO Tips | Images Need SEO Love Too
Now I don’t know why some people would not take advantage of adding a really cool image into their blog post, but some don’t.
This can actually hurt your search engine ranking because Google says that images make content more user friendly.
The fact is, I have to agree. I like going to a blog post that has some sort of images on it. Images can make us think in so many more ways than just text can.
You know that old saying, “A picture is worth a thousands words!” Well here I would say, “An image can be worth 1000 visitors!”
Okay, so my quote does not sound as cool, but you get the idea. Google considers imagery as a way of engaging with your audience.
Let’s get into the SEO part of images. First I want to start with Titles:
Your images need to have titles. Now this is not the biggest SEO factor for your images, but it does help. Images that have DSCI1429 as a title are not user friendly.
The second thing that I want to go over is Alt tags:
Images, just like your blog posts, need to to have your keywords in them as well. You place your keywords in the box section called ALT TXT
ALT TXT stands for alternative text. This is text that appears when the image can not render. This is also text that blind people use as well!
The Alternative Text needs to have your KEYWORDS in it!
This helps Google’s spiders to know not only what the image is about, but what the surrounding text topic is also!
You need to insert your alt text here:
The third thing I want to go over is image size:
This was something that I did not take into consideration when I started my blog. The size of your image!
Now, my camera tends to take these really huge image sizes, like 3648×2736. That is just huge! And with huge images comes a huge file size. That image is 6.26 Mb. Huge!
Having huge images can really affect you page load time. So you are going to have to reduce the file size by reducing the size of the image.
A great place to do image editing is at Ipiccy.com
You also have to keep mobile devices in mind when you use images, especially on the sides of your post where you are having the text hugging around an image.
My advice is to keep those side images at a width of no more then x450. These are great SEO tips for imagery.
Now let’s go over some SEO tips for your titles.
SEO Tips | Keywords In Your Titles
This is something that every blogger needs to be practicing. Getting your keywords in your titles, and placing them as far to the left as possible!
When Google crawls your page it does it from left to right, almost like how you read a book.
By placing your keywords as far to the left as possible in your title your making your blog post topic immediately known to Google.
This helps Google index your blog post as well. Remember, anything that makes Google’s job easier is always great SEO!
This is also a great way to let users know what your post is about also. It is a win win.
Let’s take a look at a post that I did here recently. The post title was Seo For WordPress | 4 things you need to setup on your WordPress
Now in this title my keywords are Seo for WordPress. The technique that I used, which works wonders, is inserting a PIPE after your keywords.
This allows you to place your keywords right at the beginning or your title, which will be the first thing that Google crawls over and sees.
Now, do you have to do this for every post for it to get ranked better in search engines? No. This post I actually did not do it because it didn’t make sense to.
But it does seem to help if you can get your keywords as far to the left as possible and by using the pipe ( | ) it makes placing those keywords at the beginning easier, and allows you to create titles that make sense!
One other SEO tip about titles is that while not a major ranking factor, you want to try to keep titles 70 characters or under.
If it is more, your title will “fall off the horizon” as they like to call it. Google does prefer titles that can be fully displayed in their search engines.
Seo Tip | Optimizing Your Blog Post For Mobile
This SEO tip is going to cover how your blog post needs to be optimized for mobile!
Did you know?
- More than 50% of all online searches are done on mobile (according to Goldman Analysis)
This means that we need to create blog post that are mobile friendly. There are a few techniques that you need incorporate into your post.
- Keep Headings and Text to the left: This is not only great for spiders, but for devices as well!
- Make sure you images are formatted properly: Keep them small to reduce load time and keep side images small so text can be seen around it.
- Make your paragraphs one to two lines tops: Big paragraphs makes it harder to scan through, and makes it overwhelming for the user on mobile.
- Make sure you Theme is mobile friendly as well: This is why I always suggest Studiopress.com or Themeforest.net for WordPress themes!
By following these four simple things your blog post will be more optimized for mobile devices. Rule of thumb is to always check your post on a mobile device after you publish it.
SEO Tips | Use Latent Semantic Indexing (L.S.I)
This SEO tip is actually pretty easy because this is something that you would do naturally if you are knowledgeable about your subject.
I know, the wording Latent Semantic Indexing sounds big and scary. But all it really is, is using synonyms throughout your post that correspond with your keywords and topic.
Let me give you and example. So if I was to write a post about dogs, I would use words throughout my post like:
- Dog Collar
- German Sheppard
You get the idea. This is important because it let’s Google know what you are talking about. Plus, it helps to prevent Keyword Stuffing which is considered Black-Hat Seo.
SEO Tips | How To Increase Time On Site
Time on site is very important to Google and this SEO tip will show you just how to increase that time.
Did you know?
- The Average Time On Site Is 8-15 Seconds!
Yes, when we are all online we all tend to become a little A.D.D. We all bounce from one website to another without a care in the world. You do it, I do it, We all do it.
So we as bloggers have to find ways to keep the attention of our visitors longer. One thing that does not hold the attention of people for long is text.
Yes, text (while the main portion of your content) can be underwhelming to your audience. Reading text is viewed as work to people and does not call for a lot of engagement.
This is why I always suggest incorporating videos into your blog post. Video is a great way to increase your time on site.
If you notice, every post of mine (including this one) has a YouTube video embedded into it. This video not only targets a bigger demographic, but it is also more engaging than text.
Did you know?
- 65% of the world’s population is visual learners
This is one of the biggest reasons why images and videos are so important to your content. Videos can take things one step further than images can though.
Video, unlike images, allows your audience to engage with your piece of content for minutes, not seconds. By including a video in your blog post you increase your average time on site to over 1 minute (on average)!
Take this SEO tip to and don’t be camera shy!
The Truth Behind SEO!
Here is the truth behind SEO that no Guru, or SEO specialist, or web designer will tell you! That NO ONE knows everything about how Google’s algorithms work!
You have to realize that every search engine out there is a product and with any good product they are not going to be handing over ALL their secrets!
This is why when it comes to Google’s search engines you have to please the user because that is who Google is trying to please!
So the greatest of all the SEO tips that I can give you is, write for the user, not for search engines!